How quickly does your website load? You may have done SEO for your site well, and there may be massive traffic as a result of that, on your website. But do you think these visitors have patience, considering they are coming to your site for the first time and do not even know if it will be helpful.? Here, the main concern is whether your website is loading fast or not and what are the problem areas which are making it slow to load.
We use tools like webmasters and search console to increase the effectiveness of page loads for mobile users.
Do you know that a slow website affects not only the conversions but also you may get penalized by Google? Therefore, when optimizing our client’s websites for mobile, we at first, focus on maximizing their load speed. As soon as we publish even a single web-page, we bring it up in the mobile phones and test them in the most popular browsers.
Is your website responsive or adaptive? When we talk about the mobile experience, it is created by two methods. First is the responsive design (changes layout according to screen size) and second is the adaptive design (changes the plan according to screen size). Choosing the right method, or should we say creating a strategic combination of both to increase your conversions is challenging for us, but our team does an optimized job for you keeping in mind your customer’s needs and behaviour carefully.
For instance, if we remove all images and styling from your website to increase its speed, do you think your user will appreciate that? We do not think so. Therefore, we design a website according to the mobile-first and then optimize it. Keeping in mind, the shift of most users to smartphone internet searching, blogging and social media, we believe responsive web design is not a choice anymore. It is a necessity, not just for the sake of SEO but also for conversion and usability.
Are your images optimizes for the mobile? we have discussed before the importance of page speed in SEO as well as user experience. Your pictures which are otherwise an essential part of your content, contribute to about 80% of the speed problem. Using a large and right quality image is very important, but at the same time, optimizing them can have a significant impact on the load time. It can be done by either resizing the images or by removing useless metadata through image compression. We use strategies like media queries (CSS techniques), scaling down larger images for various platforms, etc.
Can your user easily browse the page? It is a fundamental question that should only have one answer. Yes, because the whole experience starts from there. Working on a responsive or adaptive design for the mobile experience will help in SEO and user experience but our primary goal- increasing conversion does not get achieved by merely concentrating on the above-said methods.
We at Bluelinks, we understand what kind of elements will grab your users attention. And design your page accordingly like including the CTA buttons making content according to mobile, simple design which is easy to load, replacing text with infographics for mobiles and optimizing a landing page.
Can your user find answers to their questions about the product? If the user has come to your website, half of the result has been achieved. The other half depends upon whether he/she gets their answers about the product on your website. While the approach to problem-solving is always elaborate, but since the mobile screen size is smaller, we have to cut down on a lot of content. Therefore we carefully collect the data first for your mobile user, and our techniques live chat and FAQs. Through live chats, the user feels a connection with the brand and feels like we are listening to them.