The Best SEO Company in Delhi-Bluelinks

As a marketer, we want to a new customer base as well as retain the existing one. SEO also helps us in achieving the later part of a marketer’s goal. Ranking high on Google search results, especially if you are on the first page, builds the credibility of the brand in the consumer’s mind. They feel that you are definitely capable of doing something right or providing value to them. It helps you to win their trust. We at Bluelinks, the best SEO Company in Delhi, build good quality backlinks and effectively optimize all on-page elements to bring you on top. Please remember that it will take time and a lot of effort to build a good authority and trust. In order to rank higher than your competitors, it is important to provide a good experience for the users who visit your website. If the visitor will be confused, he/she may not come back to visit the site or bounce to your competitor’s website.This will only harm your online reputation, making all SEO efforts go waste.

Customers these days, are well educated, know exactly what they need and search only for that. If your website can provide them with a simple solution to their problems, they will visit repeatedly and also leave good reviews about you. If you have a business catering to the needs of the neighbourhood or provide location-specific services, SEO, specifically local SEO can be very useful for you. For example, if you are an SEO company in Delhi (Dwarka), you want to provide your SEO services specifically for those residing or working from Dwarka, we at Bluelinks will optimize your website, backlinks as well as local listings in order to target those close to the vicinity. Through the above said strategies and GMB (Google My Business) listing, people can find you easily, increasing your brand awareness.

Like we said that today’s customer is well educated and informed, they always make their buying decisions after thorough research over the internet. This consumer behaviour gives us the advantage to influence a buyer’s decision with the help of our SEO strategies like Google reviews, being visible on social media or brand recall, and others. Unlike other digital marketing strategies or traditional marketing tactics, SEO is a relatively low-cost strategy aimed to get targeted leads. Please remember that SEO is not a strategy that will give you results from the first day of time and effort invested in it. It takes time to work and show results but these results are long term and support and benefit other marketing strategies also. They act as a cusion to other tactics and increase their effectiveness. It is an excellent investment for those businesses that have less investment budget or small scale businesses.

Our traditional ways of marketing have always been effective yet restrictive. They definitely help you reach customers but have a huge geographic limitation. Through our SEO strategies, we enable you to reach a wider audience and take your local business to a national or even international level. It gives you the opportunity to expand your service areas and do business with people across the country/world. We create optimized pages for your website targeting different locations which will bring you higher in the search engine result pages when a user searches for your service in that state/country. A good content stating all the relevant information will not only impress a prospective client sitting in another country, but it will also impress the Google search engines and give you a higher position than your competitors. So, if you want a wider audience and a greater reach for your brand, contact the best SEO company in Delhi now.

Keyword research is the first and the most important step in the SEO process for an e-commerce company. There are two things to remember here. First is that this step cannot be skipped. It is inevitable. Second, being that just doing keyword research is not enough. Doing it right is vital. Targeting keywords that are difficult to rank will not help you in any way. Please remember that your goal is to be on the first page of Google. Also, we don’t want to rank for keywords that will not fetch your traffic. To avoid this situation contact us to do a thorough keyword research for an e-commerce website. For optimum keyword research, specifically, for an e-commerce company, the most important factor to keep in mind is the buyer’s intent. A user, for example, maybe searching for a laptop, may not necessarily be ready to buy it. But a person searching for a Mac Book Pro is more likely to buy it.

Site architecture for an e-commerce website is the right way of setting navigation, category pages, and product pages. We aim to get the most relevant information to the users so that they don’t have to click on too many pages to get to the products they need (keeping in mind that the patience of the user is low and the choices are more). A bad site structure and navigation can leave a negative impact on the ranking in the search engine results page. The key is to pass the link juice and authority from one category/product page to another. This is the main reason why you would spend your time and money on site-structure. Consult the best SEO Company in Delhi if you don’t have an ideal site structure for your e-commerce business.

As we have discussed earlier, keyword research is an essential step for e-commerce SEO. But putting these keywords at the right places in your content is the way for on-page optimization. Our primary purpose is to make sure that Google knows what is placed where on your website. Unlike other sites, on-page SEO for e-commerce websites has to be practiced in 3 ways simultaneously i.e., for category pages, product pages, and blogs. Category pages lead your prospective customer to your products; therefore, they must have a high ranking in SERP. To optimize them efficiently, we target your main keywords, firstly, in the URL of the category pages, title tags, and header tags. Also, adding them to the alt text of the images and Metadata brings a considerable advantage. Adding to this, we make sure the content is more in case of product-page optimization.

If you feel that local SEO is important only for those who have a physical store, then you are mistaken. Local SEO strategies are equally crucial for e-commerce stores. The first thing that we at Bluelinks, do for an e-commerce business is to make a Google My Business (GMB) profile. This will increase our chances of showing on the top in the local search results. It also gives essential information like address, phone number, pictures, and reviews to your customers quickly and easily. Along with this, we make sure that the maximum backlinks are procured from local websites eg, yellow pages, etc.

It will be safe to say that mostly SEO for e-commerce websites revolve around two things-content and links. Link building is an important step but time-taking and challenging at the same time. Since this process is an off-page SEO process, we collaborate with other websites that have good authority to get these links. Associating with influencers (sites/individuals that have high domain-authority but are not our competitors) and building links the same as the competitors (improving your ranking and pushing them down) are two strategies that give a push to our process, which is otherwise slow.

Doing the keyword research and making links is not enough as an SEO plan for an e-commerce website. Some fundamental technical aspects of working on are mobile responsiveness, site speed, and user-friendly. Slow websites have a higher bounce rate because the user does not have high patience and mostly is doing multiple things at one time. Therefore it is very crucial to make sure that the website has a good loading speed. Also, studies have shown that 89% of web-surfers are mobile users. Keeping this stat in mind, it becomes essential for each website, primarily e-commerce, to make their sites mobile-friendly so that the purchase process goes smoothly on their mobile devices. Let us conclude by saying it is the user’s experience that will bring him back to the website or make him say on your website. And that is what google search engines crawl for and based on which you stand high or low on the search results.